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Why I do what I do?

In my early teens, I went on my first diet. 

From there, weight loss became a fixture in my brain. From lifestyle changes to cutting out food groups, from counting calories to going organic, the through line was the space it took in my brain and the disappointment I felt on repeat. 

 

The heady rush of being told I looked great?

Kept me in the diet-restrict cycle always trying to get done. Get to my goal weight for once and for all so I could finally be happy and stop thinking about it all the time. It never came.

 

That cycle left me powerless

I could never sustain the weight loss or exercise regimes that I thought would resolve my body for once and for all. With each cycle the shame would deepen.

 

I started body image and intuitive eating coaching.

That was when it all changed. I went from thinking about food all day and feeling disgust at my reflection to profound relief. I got my brain and my energy back!

 

I began to eat without fear or worry or terrible mental noise. 

  • I could face myself in the mirror and see – just a person. 
  • I stopped people-pleasing. 
  • I gained confidence, and my self-worth grew. So did my ability to sustain long term health promoting practices.
  • The space I had in my mind to be creative, work, parent, was extraordinary.
  • I could move my body and eat foods that nourish me without spending much time thinking about it. Food and health were put in their place. Important but not dominating.

 

That’s why I trained to be a non diet, body image coach.

So I could help others find the life changing relief that I experienced.

 

I want all women to have the power to step away from internal body/food narratives that keep us stuck – with a side helping of changing cultural narratives that harm us. 

 

So, I created the Women, Power & Wellbeing 1:1 private coaching program, wrote Body-Confident and regularly speak at schools. 

 

Ready for life-changing relief from the food and body noise in your mind? 

The best place to start is by taking the three-part midlife body image assessment to see the full effect diet culture has had on your life.  

 
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More about Emma:

Emma Wright is a certified Body Image Coach with training in Trauma-Informed Cognitive Behavioural Coaching and Intuitive Eating. 

 
She holds a Master’s degree and wrote her feminist thesis on how appearance pressure affects female athlete performance. 
 
She’s the author of Body Confidence (HarperCollins), and has been featured on RNZ, The NZ Herald, Viva Magazine, The Breeze, and The Project. 
 
Emma is known for her effective and compassionate coaching style where she helps women find relief from food and body noise, and trust themselves again.
 

© 2025 Emma Wright Coaching

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